CROSS-MARKET
BRAND CONSULTING

GLOBAL STRATEGY. LOCAL FLUENCY.

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WHAT WE DO

We partner with Fashion, Beauty and FMCG retailers globally to help solve culture-centred brand & marketing problems, so that they can confidently communicate with their ideal customers across markets - with cultural nuance in mind.

Strategy
Positioning
Naming
Brand Management
Culture & Competition
Storytelling
Market Entry
Brand Partnerships
Messaging
Tone of Voice
Copywriting
Campaigns
Activations
Digital Marketing
Print & Packaging
Visual Merchandising
Events & Activations
Social Media
Photoshoots
Art Direction
Branding

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SOME BRANDS WE HAVE WORKED WITH

WHO WE ARE

We are an independent Brand Consultancy founded by Lizzie Ridout. The Welsh/Brazilian daughter of two diplomats, raised across Europe, Asia, Africa, the Middle East and North America. With nearly 15 years industry experience, Lizzie has helped shape brand and marketing strategies, campaigns and identities for many globally recognised names - and smaller founder-led businesses alike.

This international insight underpins our commitment to working with partners who value representation and creating space for all cultures to thrive across markets. Bringing a deep understanding of cultural nuance to Brand, Marketing & Creative.

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CLIENT CASE STUDIES

“Lizzie is an absolute dream to work with. Incredibly thorough and detailed design delivered in great time and really understanding of the nuances of building a personal brand.”

Ali — Alberta’s

“I had been wanting to start my business for a while but felt completely lost when it came to my branding. I needed someone to take the lead and guide me, creating something that truly reflected my personality, company ethos, and goals. Unfortunately, my initial experience with another graphic designer/brand specialist was disappointing. The work lacked creativity, and it left me feeling uninspired and unmotivated to move forward with my launch.

Finding Lizzie was a total game-changer. From the start, she took the time to get to know me, my vision and understand what I wanted to achieve with my business. She didn’t just focus on the visuals —she helped me identify my target market and understand what would resonate with them.

The process with Lizzie was completely different from my previous branding experience. I wasn’t just handed basic logos to approve. Instead, she provided a comprehensive professional branding pack with thoughtful options, creative suggestions, and a clear direction. For the first time, I could see my brand coming to life, and it reignited my excitement about launching my business.

I thoroughly enjoyed working with Lizzie and couldn’t recommend her more highly. I’m absolutely thrilled with my branding and can’t wait to launch my business with confidence.”

Jinny — The Beauty Holder

“I contracted Lizzie for our new branding using her ‘One Concept’ programme of work. Lizzie provided an immaculate and well researched proposal which met all the requirements and in very quick time.

I would have no hesitation in recommending her to new customers.”

Gordon — SDE

“Having worked with Lizzie on a branding project internal to Google, she thoroughly impressed myself and my colleagues.

Approaching our project with a clear view, substantiated opinions and relevant research, she demonstrated a highly professional approach and provided ample information for us. Owing to internal decisions, the project was met with a fairly hard stop at a critical point but up until that point, Lizzie absolutely delivered clarity, options and variety within her approach to our work.

This proved to us that Lizzie is able to actively work across a broad range of disciplines and can use her prior experience in industry to level up any and all brands, regardless of the products they sell. Given that our product was highly digital and thus not physically tangible, the approach taken was welcome from the standpoint of consummate design process and rationalising why the design process should be followed exactly. She also brought a series of questions that helped identify the needs of our team and formulate a more concrete approach to reach our end goal.

All in all, working Lizzie was an absolute dream and I highly recommend her services across digital, physical and possibly even phygital services.”

Ash — Google

“Lizzie is a great creative, working hard to create innovative solutions whilst being mindful of brand guidelines. I would highly recommend Lizzie.”

Eve — Victoria’s Secret

“My experience with Lizzie was one of the most fruitful, efficient, and most certainly enjoyable of any recent out-of-town business visits. Lizzie had looked into our business well, discussed our aims and target growth areas within our sector, and subsequently curated a fantastic list of venues and contacts which would be best suited to these within Brighton & Hove. Having met early at the station, we went for a coffee to get acquainted and to set out a plan for the day. We then worked our way through our clients basis location and priority - both of which would have been extremely hard without the depth of knowledge of the area that Lizzie has developed. Each meeting was thoroughly enjoyable, with most clients knowing Lizzie on a personal level, and thus reducing initial barriers and bringing more of a sense of ease to each visit. Lizzie lets you take the meetings at your own pace, and often helped discussions by offering suggestions and other supportive points.

Once the day was over, Lizzie compiled a list of contacts, locations, and any personal notes about the locations visited and other venues to reach out to. On the back of this day we have secured multiple listings in Brighton, and have got subsequent traction with wholesalers in the area too.

The whole experience was invaluable for Brighton exposure, and very efficient for creating contacts, but equally important was how genuinely enjoyable Lizzie was to be around. I would recommend anyone to get in touch with Lizzie if looking to expand into Brighton, particularly within beverage FMCG..”

Tom — Picoso

“Lizzie helped me turn a vague sense of what I wanted to communicate into something clear, confident and visually strong. She translated ideas into design that felt true to me and compelling to the people I want to reach.

She handled everything from the brand identity to the website to the photo shoot with clarity, structure and creative direction. Nothing felt templated or generic. It was thoughtful from start to finish.

If you need someone who can capture the essence of your work and make it visible, work with Lizzie.”

Dror — OpenDror

“I’m deeply grateful to Lizzie for her amazing graphic design on our leaflet and window & wall display. As well as her fantastic interior design for our salon. Her creativity and dedication have truly transformed our business. Thank you for your invaluable help and support.”

Emily — Milly & Jin

“I was introduced to Lizzie by a mutual friend. Looking for a creative designer to help me refreshing my brand felt daunting, as it is such a personal thing to me. Lizzie from the outset has been attentive, professional and outstanding in every aspect of the process. I feel I have got so much more than just a refresh of my brand. I have taken a step back and looked at my “why” as a business and it has given me a new found direction on the next chapter. Even though we haven’t gone live yet, the few people I have shown it to (trusted customers), have all commented on how Lizzie has nailed the vibe , whilst still retaining what makes Teddy’s so special. I now feel I have a great addition to my team in Lizzie, when I need to call upon her for any future design need. I can’t recommend her highly enough!”

Alex — Teddy Edwards

“One of my favourite brand activations since joining Damm nearly 3 years ago!

GALA is known for its incredible music, community spirit and energy, making it the perfect place for Estrella Damm to show up and bring a taste of the Mediterranean to South London.”